← Back to site
Made for Miles | Flight Forte | Last updated: May 2026
This policy explains how MFM Labs Ltd collects, uses, and protects your personal data when you visit our website or make a purchase from us.
Company name: MFM Labs Ltd (trading as Made for Miles)
Company number: 16887360
Registered address: 96 Leathermarket Court, London, England, SE1 3HT
Email: info@madeformiles.com
ICO Registration Number: ZC146261
MFM Labs Ltd is the data controller for the personal data described in this policy.
When you visit our website, we may collect limited technical data including:
This data is collected only with your consent (via our cookie banner) and is used solely to improve the website experience.
Under UK GDPR we must have a lawful basis for every type of processing. Here is ours:
We will not sell your data, and we will not use it for any purpose not listed above without asking for your consent first.
We do not sell your data. We share it only with trusted service providers who process it on our behalf:
We use Klaviyo to manage our email list and send marketing and transactional emails. Your email address is stored on Klaviyo's servers in the US. Klaviyo is certified under the EU-US Data Privacy Framework.
Privacy policy: klaviyo.com/legal/privacy-notice
We use GA4 to collect anonymised website usage data. This requires your consent and is only activated after you accept cookies.
Privacy policy: policies.google.com/privacy
We use Clarity to understand how visitors interact with our site (scroll behaviour, clicks). Anonymised and aggregated. Requires cookie consent.
Privacy policy: privacy.microsoft.com
Our full e-commerce store will be hosted on Shopify, which will process order, customer, and payment data on our behalf. We will update this policy before the store goes live.
Privacy policy: shopify.com/legal/privacy
Some of our service providers (including Klaviyo and Google) are based outside the UK. Where your data is transferred internationally, we ensure appropriate safeguards are in place, including reliance on UK adequacy decisions or the UK International Data Transfer Agreement (IDTA).
Cookies are small text files placed on your device when you visit a website. Here is how we use them.
These are required for the website to function and cannot be switched off. They do not require your consent.
We use Google Analytics (GA4) and Microsoft Clarity to understand how visitors use our site. These cookies are only placed after you accept via our cookie banner.
We do not currently use marketing or advertising cookies. If this changes, we will update this policy and request fresh consent.
When you first visit our site, a cookie banner gives you the option to accept or decline non-essential cookies. You can change your choice at any time by clearing your browser cookies and revisiting the site.
Most browsers also let you manage cookies directly in their settings.
To exercise any right, email info@madeformiles.com. We will respond within one month.
You can also complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113
Our website and products are not directed at children under 16. We do not knowingly collect data from anyone under 16. If you believe we have done so inadvertently, please contact us at info@madeformiles.com and we will delete it promptly.
We may update this policy from time to time. The 'Last updated' date at the top will reflect any changes. For significant changes we will notify you by email if we hold your address, or by a notice on the website.
Email: info@madeformiles.com
Post: MFM Labs Ltd, 96 Leathermarket Court, London, England, SE1 3HT